Sunday, February 15, 2009
Why Kadampa Buddhism (NKT) Will Fail
Kadampa Buddhism is a quick growing form of Americanized Tibetan Buddhism that has made several errors in recent years. While most of the teachings are sound, the packaging and marketing have failed over the years, actually alienating many would-be practitioners. Therefore, it might be worthwhile to begin our examination of marketing by examining some of NKT's marketing failures.
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